The Voyageurs were incorporated in 2021 as a not-for-profit corporation and are entirely volunteer operated.

From a financial perspective, the goal of the Voyageurs is to generate sufficient income to fund initiatives for both our paid-membership base and the Canadian soccer community at large.

Revenue is primarily generated through the sale of annual memberships, Voyageurs-branded merchandise, and donations.

Major expenditures include match day expenses (which include flags, banners, tifos, and pre-game smoke & atmosphere, as well as pre & post game social events), annual membership packages, cost of scarves and merchandise, and various in-person events.

After a historic 2022 for the Voyageurs, with unprecedented demand for memberships, tickets and merchandise, 2023 was, as expected, slower from both a revenue and expense perspective.

2023 was a “reset” year as we paid off material expenses from the Qatar World Cup and related Qualifying campaign and managed our cash flows to set us up 2024 while still releasing new scarves/merch for the WWC, as well as the launch of exciting live events and player award initiatives.

Revenues

• Total Revenues were down ($114.6K) or (74%) in 2023, not unexpected as a “World Cup hangover” was anticipated.
•  Merchandise revenue was down ($79.1K) or (82%).
• Given the well documented supply challenges Nike had with official Canada gear in 2022, the Voyageurs were well positioned to satisfy the demand for merchandise throughout the Qualifying campaign as well as ahead the World Cup – matching those sales levels in 2023 was never a possibility.

Expenses

• Expenses were down ($58.3K) or (47%) in 2023.
• As the Voyageurs as an organization continue to mature and professionalize, we’ve added some additional detail to our expense categories:

• • Cost of sales: expenses incurred to purchase and  produce items we sell (merchandise and memberships).
  • Shipping & Storage: costs incurred to ship membership packages and merchandise, storage of inventory as well transportation and storage of banners, flags and other items to support in-stadium matchdays.
  • Matchday & Events: material and supply costs for banners, flags etc., costs to attend the annual Allstate Soccer Show (Calgary, AB) as well as the costs incurred to put on the first ever panel discussion held in Toronto, ON.
  • Information Technology: server and web hosting fees & software licenses.
  • Awards: Costs to produce paddles awarded to distinguished MNT and WNT players plus Sinclair farewell.
  • General and administrative: Office supplies, banking charges, fees, other misc. costs to keep the org. running.
  • Donations: 2023 T-Shirt drive to support Women in Sport charity.